Employer Group

Supporting the health insurance needs of small employers

Action Benefits has a long history of supporting independent insurance agents working in the employee benefits arena. Founded as a managing agent for Blue Cross® Blue Shield® of Michigan and Blue Care Network, Action took top honors as Managing Agent of the Year 19 times in the 23 years this prize was awarded. Following consolidation of the Managing Agent distribution channel in 2012, Action further cemented its legacy as one of the most dependable and innovative partners available to agents by delivering exceptional guidance throughout ACA implementation, alongside market-leading technology and world-class service.
As a general agent, Action Benefits will provide your team with the information and support services necessary to sell and retain your small group business. Many of these services are available at no cost. We pride ourselves on making work easier for our agent partners. Action stands ready to perform agency responsibility tasks on your behalf under a separate contract on a fee-for-service basis.




Ensurability Knowledge & Resource Library

Renewal/retention consultation

Product consultation

Training & educational support

News, communications & job aids

Policy exception consultation & escalation

Large group community rated quoting

Large group community rated submissions

Sales & open enrollment support

Small group quoting & proposal generation

Small group new business pre-underwriting & submission

Small group benefits/maintenance pre-underwriting & submission

Customer issue resolution

Membership processing

BAAG & SBC retrieval

ID card requests & direction changes

Invoice retrieval & billing inquiries

Action as your GA contact information:

How to get in touch if you’re interested in contracting for additional services:

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This innovative electronic enrollment platform delivers unique value for small businesses in Michigan, allowing employers to offer up to four medical plans from our carrier partners. It also gives employers exceptional control over their benefit budget, a paperless experience and makes managing open enrollment easier than ever before. And employees love the secure shopping experience that allows them to pick the best benefits for their needs.

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Our extensive online knowledge and resource library delivers instant expertise for agents and their staff. A powerful search engine enables users to find the answers they need quickly, while cross-linked content authored by industry experts enables deeper dives for big-picture clarity. Ensurability is packed with content to make selling and servicing clients easier than ever before, while also shortening the learning curve for new staff. You’ll find everything from forms and marketing materials to detailed underwriting and regulatory guidance, plus step-by-step procedures and on-demand learning resources. You won’t find this kind of intelligence center anywhere else. Ensurability is, indeed, a true Action exclusive.

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Action Academy

Action Academy offers another avenue for agency partners to capitalize on our expertise. In the Group market, we have designed learning experiences to support your knowledge of group products ancillary benefits, self-service systems and everything in between. Whether you learn best from an instructor-led training or targeted eLearning modules, we’ve got a learning solution that meets your needs.


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Taking Action

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