Serving independent agents since 1987

There are gaps in every major medical plan. Your FMO should help you fill them.

Rising premiums and higher deductibles can put financial strain on any client. Our team will help you find the ancillary and supplemental products to complete your client's coverage — providing better protection for them, and better value for you.

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Dedicated Service Team

What products best fit your clients? How likely are they to get through underwriting? And how do you position these products within an appointment? Our team can answer all these, and then some.
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100% Reimbursement and co-ops available

Building your health insurance practice has real costs. Certification fees. Marketing expenses. Action uses available carrier marketing dollars to reimburse you for both. We can also share costs for some sales efforts, including mailers.

 
CoverageForOne

Quote and enroll in a snap

Find opportunities to complete your Medicare clients' coverage in our SunFire portal.

Working with an individual or family? CoverageForOne helps you add dental and/or vision in minutes.
Ensurability

Knowledge at your fingertips

Over 1,600 articles and 300+ on-demand videos, built to sharpen your industry expertise. The answer to almost any question, whether it's for yourself, or for a client, is here.
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Learn with & from industry pros

Live webinars, in-office classes, and on-demand training built around what health insurance agents actually need to know, delivered by people who know the market.

Our Ancillary and Supplemental carriers

A curated collection of carriers with a history of serving agents and their clients well. Filter by product type to see what's available in your market.
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"At Action Benefits, each and every person is someone I enjoy working with. It is evident they share those values with me. Everyone has time for me, and I was treated the same way whether I had one contract or one thousand. It's like nobody working at Action ever has a bad day!"
Lisa S.
Brighton, MI

Get the support your agency deserves

Complete the form, and our team will be in touch. We'll help you find the right-fitting plans to match your portfolio — and then help you develop a plan to start cross-selling.

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4 min read

Five questions to ask every Medicare client before AEP

Action Benefits: Apr 14, 2026

The last few AEPs have been anything but normal. With a larger-than-expected payment increase that still doesn’t match...
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What's in the rest of the Medicare final rule for 2027?

Action Benefits: Apr 10, 2026

Spring has sprung, and so has CMS’s final word on the Medicare rules for CY 2027. We already dropped the heavy hitters...
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CMS removes barriers to selling with 2027 Medicare final rule

Action Benefits: Apr 6, 2026

Just before many of us paused for the holiday, the Centers for Medicare and Medicaid Services released its CY2027 final...