Employer group services for agents

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Action Benefits has a long history of supporting independent insurance agents working in the employee benefits arena. Founded as a managing agent for Blue Cross® Blue Shield® of Michigan and Blue Care Network, Action took top honors as Managing Agent of the Year 19 times in the 23 years this prize was awarded. 

Today, Action continues to provide agents with exceptional support, training and technology to assist in the sale and retention of employer group health insurance plans as a Blue Cross general agent.





Southeast Michigan: Blue Cross pays us to support you.

Blue Cross contracts Action Benefits to provide select group services to small- and mid-sized agencies located in 13 counties in Southeast Michigan, as well as to out-of-state agents with clients within this territory. Ohio-based agencies in counties adjacent to Michigan’s Lenawee and Monroe counties are exclusively serviced by Action Benefits.


Mi Counties Map


Carrier-paid services for Blue Cross agents

Products, technology, training, sales and service support, and more – at no cost to our agents

mygroupsupport@actionbenefits.com(866) 501-8727


A free agent-branded online enrollment solution giving small employers access to up to four plans, unique contribution options and an entirely paperless shopping experience for their employees


An agent-focused training platform providing access to live and on-demand learning options, as well as a robust, searchable library of industry news, product information, marketing materials, underwriting policy details and instruction for common tasks

Product Consultation

Expert support to answer your questions about benefits, underwriting, rates, networks and the competitive landscape

Renewal/Retention Consultation

Expert support to ensure your clients remain positioned for success as their needs evolve and as the competitive landscape changes

Policy Exception Consultation & Escalation

Guidance about requirements and documentation, as well as submission support for underwriting exceptions

Large Group Community Rated Proposal Generation

Quoting of new and existing LGCR group plans (50 or more FTEs with fewer than 50 enrolled)

Large Group Community Rated Submissions

Quoting of new and existing LGCR group plans (50 or mPre-underwriting, submission and post-submission quality assurance of LGCR (50 or more FTEs with fewer than 50 enrolled) new business and group wide change casesore FTEs with fewer than 50 enrolled)

Enhanced service options (agency paid) 

Let us handle the mundane tasks piling up, so you can focus on growing your book

smallgroupsales@actionbenefits.com(800) 638-7704

Quoting Services
New Business Submission
Group Wide Change Processing
Membership Processing
General Maintenance

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